UNICORN’s Roadmap
To create UNICORNS we Explore – Integrate – Develop – Penetrate. We repeat that cycle for the whole life of the UNICORN.
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To create UNICORNS we Explore – Integrate – Develop – Penetrate. We repeat that cycle for the whole life of the UNICORN.
The ExplorerWe are curious about new ideas that can change the world. We eavesdrop around, we listen fully, we take all chances with no fear. We analyse every idea and choose our future UNICORN. We have the grit to innovate every step of the way. |
The DeveloperDuring the development process, we design the project’s concept and the implementation strategy. All concepts are tested and adapted to reality. We cover all steps, from organisation’s governance, appropriate financing structure, procedures, prototype to launched product and market strategy. |
The IntegratorWe integrate different stakeholders and create a harmonious entrepreneurial team:
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The PenetratorWe don’t assume that the market will absorb our new ideas or technologies. We involve the beneficiaries in our product creation process. We create a minimum viable product, that will go through multiple innovation cycles, finally growing into a validated product. Sometimes we need to create a new market by better understanding the needs of our target beneficiaries and going deeper in solving the problem at the cause level instead of the effect level. |
